From April 16, 2009, to April 19, 2009, in National Library of Belarus was held an international festival of advertising “White Square”.
The event was organized by “White Crown” company.
The mission of the festival is to promote advertising market in Belarus, attract overseas investments, enhance the prestige of advertising as an independent art, and demonstrate the best Belarusian and foreign advertising materials. In the framework of the festival took place educative seminars on advertising, master-classes of the leading PR-experts of Belarus, Russia, and Ukraine, and presentations of Moscow and Kiev festivals of advertising. Young designers could show their skills in the contest of young creators. The contest was held in the following nominations: printed and external advertisement, house style and advertising photography, advertising label and packing.
The closing ceremony of the First international festival of advertising “White Square” was held in the conference-hall of National Library of Belarus on April 19, 2009. The organizers reviewed the festival and rewarded the winners of the contest of young creators. At the end of the holiday took place a final Gala-party was held at the end of the holiday.
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